#InThisTogether: Chamberlain’s Steakhouse Offers Lesson for Upscale Restaurants Adapting to COVID-19 Realities

Chamberlain's restaurant flyer

A Dallas institution since 1993, Chamberlain’s Steak and Chophouse has set standards not only for its award-winning food, but also for its service, ambiance, and ability to host private parties for up to 100 guests. Anyone that knows the Chamberlain’s experience would forgive their team for feeling sorry for themselves during the outbreak of COVID-19 and its attendant regulations that have shuttered dining rooms nationwide, but that’s not how these Texans operate.

Richard Chamberlain and his staff, like many other small business owners and their teams around the country, are embracing a new normal with resilience and spirit. Now, the restaurant crew is fully-focused on helping its clientele take the Chamberlain’s experience home safely. The upscale restaurant has launched curbside pickup, as well as specials like “Standing Together” days, featuring multi-option, prix fixe menus for patrons to enjoy.  

In addition, Chamberlain’s is running half-price wine days with new selections each week. The restaurant also sells gift cards for those who want to help the restaurant now and enjoy fine food and drink at a later date. For a restaurant focused primarily on the in-person dining experience, with amenities like a cigar bar, Chamberlain’s is adapting to the times with real spirit.

“Chamberlain’s Steak and Chop House, one of my family’s favorites from our years in Dallas, continues to set great examples for how restaurants can survive COVID-19 and continue to thrive thereafter,” said Celero Commerce Chief Marketing Officer Scott Farace. “For years, they have set an incredible standard for restaurant operations in the DFW area, and now they’re doing it again. You can see a playbook in action here, with online ordering, curbside pickup, special packaging, pricing specials and menu features, along with appeals to its loyal patrons to stand together and be safe. They could complain about social distancing regulations, and instead they offer gratitude to both their Dallas clientele and to America itself. It’s inspiring and practical stuff.”

For more information, check out the Chamberlain’s Steakhouse website at www.chamberlainsteakhouse.com.