Merchant Spotlight: DYE Precision

a man in a factory working on his tablet

At DYE Precision, one couple’s vision has grown from paintball products into a cutting-edge company that leads the industry in sports, defense, aerospace, automotive, aviation, medical, and electronic products. 

Celero is proud to provide this one-of-a-kind company with the payment and business optimization solutions they need to succeed. 

Get to Know DYE Precision 

Professional paintball player Dave “Youngblood” DeHaan and his business extraordinaire wife Rhonda DeHaan founded DYE Precision in 1994. In the early days, they worked out of their garage producing barrels for paintball markers. 

“It all started with a goal to put the best equipment in the hands of our customers, teams, and athletes,” said Co-Founder Dave DeHaan. 

“Rhonda and I saw a void in the market for paintball barrels that not only performed great but looked great, too. Through that passion, we started creating super high-quality barrels built to operate at the highest level possible while looking aesthetically pleasing at the same time. This vision has carried on into our entire product line.” 

Fast forward just a few short years, DYE Precision successfully established itself as a leading provider of paintball supplies, working with powerhouse teams like the California Ironmen and Team Avalanche. They also branched out into a wide variety of industries, bringing their expert manufacturing of hard-to-make, high-tolerance parts to different sectors. 

“We’re so much more than just a paintball products manufacturer,” stated Co-Founder and Vice President Rhonda DeHaan. 

“We work with some of the largest aerospace companies on the globe to create niche manufactured components and products. We provide engineering support, process management, and design consulting to multiple companies in the defense sector. The growth for our company has been incredible and we’re just getting started.”

Customized Fintech and More 

To help DYE Precision accomplish its revenue goals and achieve growth, quarter after quarter, Celero equipped them with plug-and-play fintech solutions customized to their specific needs. We fully integrated their chosen payment and business management solutions with their existing enterprise resource planning (ERP) system, allowing for a quick transition to Celero products and services. 

No two businesses are the same – which is why Celero approaches each organization with a fresh, open-minded perspective to determine what solutions will be most useful. DYE Precision’s first meeting with John Correa, Vice President of Western Sales, was the beginning of a close, supportive relationship for this family-owned company. John took the time to get to know their needs, establish mutual trust, and find out how Celero can help them achieve more. 

“We’re a family-owned and operated business, so having a personal relationship with our vendors is huge,” said General Manager Chris Williamson. 

“John helped us figure out which solutions worked best for us and how to get the most competitive rates. These savings go to both our company and our customers since we’re not passing that burdensome expense on to them. We’re really grateful to John for taking the time to get to know us as individuals and as a company.” 

Learn More About DYE Precision

If you’re interested in learning more about DYE Precision, make sure to check out their website or visit them at the NXL Windy City Major 2022 from Sept. 9-11. The DYE Precision team will be hosting a booth at the event and will offer their full product line, as well as limited product releases, while supplies last.